This selection of product designs reflects various aspects of the SITE’s approach to architecture. For example, the studio’s ideas for buildings and public spaces are usually drawn from sources of information that already exist in a particular context. As a result, aesthetic intentions can take the form of an absorption, integration or inversion of familiar expectations. In a similar way, each of these product designs acquires a narrative dimension by taking advantage of people’s reflex identification with certain functional artifacts; then using these associations as a premise for changing or expanding the meanings of the objects themselves.