The Rosenbach Rebrand Project
Established in 1954, The Rosenbach is an historic museum and library that contains nearly 400,000 rare books, manuscripts, and historical objects to foster education and creative learning for individuals throughout their various exhibitions, programs, and research. The museum resides in Rittenhouse Square, Philadelphia PA.
The Rosenbach rebrand is an evolution of the current brand and aims to provide a fresh perspective on the library’s rich history.
![Brand Design brand identity branding Exhibition historic history library museum museum branding museums](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f92535145225409.629a32745a8de.png)
![Brand Design brand identity branding Exhibition historic history library museum museum branding museums](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a49d0a145225409.629a34ef6d0aa.png)
Logo Redesign
With the brand's niche presence, I wanted to create a logo that not only contains rich elements of the old design but also one that is more recognizable and will attract new visitors.
![Brand Design brand identity branding Exhibition historic history library museum museum branding museums](https://mir-s3-cdn-cf.behance.net/project_modules/disp/e9828d145225409.629a396f6e982.jpg)
The emblem is inspired by The Rosenbach's architecture, books/bookshelves, and their original logo's "key" element. It has equal weight to the logo type to create balance to the overall logo.
Typography
![Brand Design brand identity branding Exhibition historic history library museum museum branding museums](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5a8f66145225409.629a61052f7fd.png)
![Brand Design brand identity branding Exhibition historic history library museum museum branding museums](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cdf30a145225409.629a6105306b9.png)
Mockup of branding elements at actual site
![Brand Design brand identity branding Exhibition historic history library museum museum branding museums](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d381b3145225409.629a32745d7aa.png)
<a href="https://www.freepik.com/psd/lightbox">Lightbox psd created by freepik - www.freepik.com</a>
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d04315145225409.629a3272ace75.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/000533145225409.629a3272ad46f.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/64f230145225409.629a327314b84.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/50fb91145225409.629a327315406.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4022b8145225409.629a327315c1c.png)
From left to right: A mockup of a front desk/ticket booth, A donor plaque, A bus stop sign
![Brand Design brand identity branding Exhibition historic history library museum museum branding museums](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d6eafd145225409.629a61053008a.png)
Exhibition and way-finding mockup
![Brand Design brand identity branding Exhibition historic history library museum museum branding museums](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5ad231145225409.629a32745a261.png)
Mockup of branding elements at actual site.
![Brand Design brand identity branding Exhibition historic history library museum museum branding museums](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9c252b145225409.629a32745c414.png)
![Brand Design brand identity branding Exhibition historic history library museum museum branding museums](https://mir-s3-cdn-cf.behance.net/project_modules/disp/d11be7145225409.629a32745ca61.gif)
Logo animation
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a23705145225409.629a34eea53a4.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ac2d19145225409.629a34eea73f3.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/aa5a92145225409.629a34eea6523.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3b02fd145225409.629a34eea5b03.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5e9ed4145225409.629a34eea7d90.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/629510145225409.629a34eea9426.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b767c5145225409.629a34eea6ae8.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9dba1e145225409.629a34eea85b8.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1380e9145225409.629a34eea8d90.png)
Additional item mockups
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cf9ef7145225409.629a610485363.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b9ecba145225409.629a610484c46.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2d9590145225409.629a610484254.png)
Social media mockups