Nectar - A branding and packaging project
There is a buzz around organic honey. But Why?
Organic honey is produced by methods which are free from any chemicals. Bees usually fly upto two miles from the hive looking for nectar, which means that all plants within this radius must be free of chemicals. Purchasing organic honey ensures that you are safe from pesticides that may be sprayed on plants that honeybees might come in contact with and the bees cannot be given any antibiotics either.
Nectar is a brand that partners with responsible beekeepers that follow organic production guidelines. This collaboration helps provide customers with the best varieties of organic honey produced, ensuring product quality, sustainability and wellbeing of bees.
The logotype is made by incorporating hexagons that are seen in honeycombs.
Font of the brand: Century Gothic Pro
The collateral pattern is created by using the letter 'a' from the brand name, mirroring it, adding a circle and repeating this pattern. This pattern creates a swarm of bees, portraying the mission of the company in a subtle way.
Project by: Smiti Murarka
