SANGKWAEHWAN | Brand Revitalization

Client : SAMYANG CORPORATION 

Services : Brand Strategy, Brand Visual Identity, Package System Design, BX Materials, Visual Style Guideline, Design Specifications

Creators : Seung-Beom Kim, Kyuri Park, Mina Ahn, Duk-Hwan Cho

Year : 2019

It has renewed the design of "SangKwaeHwan," which has become a hangover-relieving brand loved by the entire nation beyond age and gender. This renewal is the third project that has been carried out since 2015 under Samyang Corp.'s brand management know-how, which has been striving to deliver a new look. The brand power of "SangKwaeHwan," which has been at the forefront of expanding the base of Pill-type products, has been fully proven, as it has become the third-largest market share in the domestic hangover-relief market. 

Accordingly, the design was centered on brand names, including the insertion of the signature color, bright and warm blue, the white circle, the visual identity, the Korean logo, and the English product name "Easy Tomorrow" of the newly developed "SangKwaeHwan." We have developed a separate gift set design that maintains brand identity, along with the design renewal of stick type products, other than the basic type of Pill-type products. 

"SangKwaeHwan," which ranks first in brand satisfaction in 2018, continues to communicate with the younger generation in their 20s and 30s through continuous advertisement execution.