This project was an assignment for the BYUI ART 230 class to create a promotional poster advertising a specific font sold by www.fonts.com – Neue Haas Grotesk Display Pro. I used the six weights available in our student font packet. 

The poster needed to include:

- Name of the font.

- Brief history/information about the font.

- Font designers name.

- Samples of all weights available (in our case, in the student packet).

- Pricing and contact information of the company selling the font (www.fonts.com).

- Use a minimum of three colors.

I chose to keep the design simple and use colors inspired by the era. The crisscross symbolizes the country of origin (Switzerland), as well the idea of uniting two time periods - the 1957 (the year of creation of the original font) and the 2010 when Christian Schwartz restored the font and made it more user-friendly for our day.