Lostalong Community Travels | Identity Design

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Hypothetical Project

Lostalong Identity Design

Lostalong is a community travel company. Its goal is to build a responsible travel company which builds meaningful relationships with local communities, benefit the people and places they visit.

GOALS:

Create a visual identity for the brand which conveys the sense of freedom, adventure, and friendliness. Communicate responsibility and energy.

SOLUTION:

To create an identity for the brand, I designed a hand-lettered logo that conveys the sense of freedom and friendliness. While the competition is using symbols and simple wordmarks, this logo distinguishes itself because of its a hand-lettered style.

SCOPE OF WORK:
Identity Design

Office Collaterals

COLORS AND TYPEFACE:

I used a blue bright color for the brand to visualize an energetic and youthful vibe. The blue color also symbolizes responsibility and reliability. I chose D-DIN font for the brand because it’s bold and strong aesthetics.