Concept Note:
Shopping today has lost its luster owing to the lack of innovation in marketing. A decade ago, marketing was merely about a photo with a catchy phrase on a billboard. As other fields evolve, marketing must too. It has to go beyond the visuals and try to interact with the customers via the other four senses, i.e. smell, taste, sound and touch.
The following Manual is a culminative outcome of research on Sensory Branding. The main objective of this research was to analyse the application and feasibility of sensory branding as a marketing technique and further, to understand how its influence varies across ages. For the purpose of gathering data on a broader scale, survey method was employed and then to understand individual awareness and preferances in-depth interviews were conducted.
This Manual contains suggestion from packaging, to the textures and prints, aromas and so on, a brand can use to enhance the shopping experience for their customers based on their aesthetic.
