House Of Mobu is a couture  bead work brand, that makes mostly custom bead work outfits and accessories. The label is the brainchild of South African celebrity personality Ntsiki Mazwai.

“Mobu” is the SeSotho meaning mud. The concept of the name is derived from the mud houses that many African people still have as homes. To live so close to the land, and having the Earth surround you as a symbol of being in sync with nature.

We felt that the brand needed a refresh and an upgrade from their current identity. And so we designed an identity system that they could grow into - one that reflects their sense of African excellence in crafting luxury fashion. We met this challenge using a brand attributes exercise, and the result is a delighting brand to look at.

DISCLAIMER: This is a conceptual project - all of the work done throughout the project is legally owned by Spaza Creative Studio.

Once we had figured out House Of Mobu's brand strategy, as well as the identity system... we set out to imagine how it would look in real life applications.

We expanded the new brand identity and too into consideration the digital platforms that House Of Mobu would use. One of those being a website - we then did a style tile.

Seen something that makes you excited? Get in touch with us, we'd love to do amazing work with you.