Daikin Hellas
The client - Who.
The need - What.
The concept created had to be complete, but also customizable depending on the different dealer level, offering nevertheless a unique retail experience. Additionally, the new concept should satisfy the needs of the brand’s two different target groups, as derived from the strategic analysis made; professionals and end customers, that both visit the store.
The execution - How.
STIRIXIS Group offered to Daikin Hellas strategic analysis, feasibility study, branding solutions for the launch its first “Blue Dealer+” store concept; a retail concept that would be adopted by the different dealers of its network.
A warm and welcoming environment is created, with a simple and straightforward signage system to guide the visitors.
The concept is already in full operation in a variety of locations across the country, such as in Piraeus, Corfu, Nea Smyrni etc. with many new implementations lined up for the future!
The #imaginemore element - Wow.
Find out more: https://bit.ly/37nxaCz & https://bit.ly/36qAHRh & https://bit.ly/3qk0PVA.
