Art in the Bar
A public video art event for CoBo Social
Art in the Bar is a social, experimental and an immersive project; an evening of video art screening and performance art across 10 eclectic bars in the city. The event showcased works by over 18 artists from HK, Thailand, Indonesia, China, Japan and more. Curated performances, F&B offerings and social media competitions facilitated both online and offline engagement from participants.
I developed the project scope and framework, established partnerships with venues, leading lifestyle and art media titles and industry influencers, strategised social media campaigns, overseen event production, liaised with artists and developed performance programme
-The event earned the Gold Award of Marketing Events Awards 2018 - "Best Use of Limited Budget".
-Attracted 1,000 attendees
-Generated over 100 media coverages
-Widespread social media presence
-Partnership with leading media titles and art organisations
Post-event highlights: https://www.facebook.com/cobosocial/videos/785725674947626/
Teaser campaign: https://tinyurl.com/y8jaagz6
Event details: https://www.cobosocial.com/artinthebar/