Campaign Overview
In 2012 we were tasked to develop a new Brand Campaign for NESCAFÉ – “Let’s See What Develops”.
Simply put, it expresses how a cup of NESCAFÉ can become the spark for something greater – meaningful conversation, animated debate, art. The list goes on. Different mediums called for different ways of bringing
to life “Let’s See What Develops”.
Simply put, it expresses how a cup of NESCAFÉ can become the spark for something greater – meaningful conversation, animated debate, art. The list goes on. Different mediums called for different ways of bringing
to life “Let’s See What Develops”.
Traditional Outdoor
Here, the emphasis was on shared moments created when people come together over a cup of coffee.
Agency: Publicis Malaysia
ECD: Richard Irvine
CD: Ken & Monica
Art Director: Chen
Designers: Jia Jun Sum & Chua Long Yao
