This campaign is very close to my heart, and I've decided to call it the "Break Through" Campaign. I created it with the understanding of a growing need for suicide prevention in today's world. It was created to partner with the American Foundation for Suicide Prevention (AFSP) and/or to simply catch and hold people's attention.
I chose to show the poster design in the context of public transportation like an underground subway station, simply because this is a common place for suicides to take place. I used the bright orange to catch a viewer's attention in a rather dreary public space.
This banner can be shown as the full design or broken up into three sections, making it versatile and usable on multiple platforms as seen below.