RBC Royal Bank
Credit card portfolio redesign. with guidelines more ridged than a steel bridge new card designs reflected a more approachable and premium product. Although almost 9 years old many are still in use today.
Credit card acquisition package. testing and segmentation and offer testing often resulted in cells in the hundreds.
VIP banking aquistion, simple format at a breakthrough CPP, still looked premuim
Credit card launches always included new collateral, take-ones, Standees and applications.
