Client: SMART HOTEL NAPOLI
Year: 2019
Year: 2019
Services: Brand Identity
"your next journey"
Smart Hotel Napoli is a journey in the journey; an experience in the experience. This payoff includes, without forcing it, the Seamless positioning, and declines it evoking the sense of possibility that characterizes the entire offer of our hotel. Three words to invite to something hitherto unknown, where everything is functional, because innovative, and beautiful to live, because is cozy. Just need to start. The adjective "your" at the beginning involves the user without doubts, while "next" clearly evokes the futuristic character of Smart Hotel Napoli's innovation; "journey", on the other hand, recalls with frankness and creativity the world of Hosting: your next journey thus becomes the simplest and most powerful way to invite, intrigue and describe.
Smart Hotel Napoli is a journey in the journey; an experience in the experience. This payoff includes, without forcing it, the Seamless positioning, and declines it evoking the sense of possibility that characterizes the entire offer of our hotel. Three words to invite to something hitherto unknown, where everything is functional, because innovative, and beautiful to live, because is cozy. Just need to start. The adjective "your" at the beginning involves the user without doubts, while "next" clearly evokes the futuristic character of Smart Hotel Napoli's innovation; "journey", on the other hand, recalls with frankness and creativity the world of Hosting: your next journey thus becomes the simplest and most powerful way to invite, intrigue and describe.
“your next journey”
Smart Hotel Napoli è un viaggio nel viaggio; un’esperienza nell’esperienza. Questo payoff racchiude, senza costringerlo, il posizionamento Seamless, e lo declina evocando il senso di possibilità che caratterizza l’intera offerta del nostro hotel.
Tre parole per invitare a qualcosa di finora sconosciuto, in cui tutto è funzionale, perché innovativo, e bello da vivere, perché accogliente. Basta soltanto partire. L’aggettivo “your” in apertura coinvolge senza indugi l’utente, mentre “next” evoca con chiarezza il carattere futuribile dell’innovazione di Smart Hotel Napoli; “journey”, invece, richiama con schiettezza e creatività il mondo dell’Hosting: your next journey diventa, così, il modo più semplice e potente per invitare, incuriosire e descrivere.
