ST. PAUL FASHION WEEK
IDENTITY APPLICATIONS
This project brought on the challenge of designing a logo, and collateral applications for
a fictitious community celebration or event. Striving to work with a topic that I fully understand to show familiarity was a key component of the project. As passionate as I am about design, I’m equally interested in fashion and photography. I’ve styled fashion shows, shoots, and have even traveled to Los Angeles to style FWLA so creating my own fashion week was an exciting opportunity to flex my knowledge of the fashion industry and what that could look like with my branding skills. The final product consisted of a mixed set of collateral items: branding system, stationery, and environmental marketing collateral.
a fictitious community celebration or event. Striving to work with a topic that I fully understand to show familiarity was a key component of the project. As passionate as I am about design, I’m equally interested in fashion and photography. I’ve styled fashion shows, shoots, and have even traveled to Los Angeles to style FWLA so creating my own fashion week was an exciting opportunity to flex my knowledge of the fashion industry and what that could look like with my branding skills. The final product consisted of a mixed set of collateral items: branding system, stationery, and environmental marketing collateral.
