Rajasthan Patrika, one of India's fastest growing media groups aimed to enter the English newspaper segment by introducing a news website. Called Catch News, it aims to bring quality investigative journalism to various constituencies of readers and also a wide range of content, in a variety of modes, media types and device forms. Problem space News sites are in an metrics 'arms race'—for unique visitors, page views and engagement—which compels them towards the same set of 'best practices'. Ironically, this grinds away at their distinctive voices, and leaves them to fight for diminishing rewards. Second, short form reading and mobile readership have emerged as key criteria. Third, a brand's prestige comes from opinion makers who tend to be politically aware and value original perspectives, while the metrics come from casual skimmers who want popular news and 'light reading'.

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