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WONDER HERO'S - Brand Experience in Orchard

Posters were made to be featured around Orchard to promote WONDER HERO’s. In order to keep things interesting, WONDER HERO’s would change the theme of the event once every 3 months to give kids more choices to explore. They can be a wanderer by also being an astronaut, 
jungle trekker and many more!
Whenever the kids are feeling bored, they can come down to the basement of Forum Shopping Mall to play the life-sized board game which are all games that Singaporean kids used to play in the past. This adds in the Singaporean element into the brand, making it more prominent for tourist kids  to remember Singapore for something.

To add on, WONDER HERO's will have their own brand guides which will be stationed at the different games to facilitate and take care of the kids. All guides will be wearing the WONDER GUIDE uniform shown above.
After the kids have played enough games, they are able to head to the information counter to grab a Wonder Hero’s Activity Book to further entertain themselves. The activity book consists of an assortment of puzzles and drawing activities, alongside some Singaporean Facts to let the kids learn more about Singapore in a fun and engaging way.
To remember the wonderful experiences that the child had in WONDER HERO's, a limited edition 'Snake And Ladder' board game would be given to the tourist kids that participated in the activities. This allows for a fun family time back in the hotel room if they do not have much to do. Colour pencil boxes would also be given out to make going through the Activity Book a lot easier. 
This is a fictional project for school
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WONDER HERO'S - Brand Experience in Orchard
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WONDER HERO'S - Brand Experience in Orchard

Done during my Second Year of studying Communication Design in Temasek Polytechnic, we were told to find a problem within Orchard Road and come u Read More

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