Attention Map
Clarity Score 53% to 74%
Discover:
Problem:
The current home page is complexity more as user expect clean and easy to understand & user friendly
The user should click 5 clicks for booking flight is easy but remove regular fare and student fare give the option for user put radio button for student fare.
Solution :
As my point of view Law of UX saying Aesthetic Usability & Hick's Law
1. Aesthetically pleasing design can make users more tolerant of minor usability issues.
2. Simplify choices for the user by breaking down complex tasks into smaller steps.
My idea & Design.
Image play's a valuable in user experience so user's are more interact with image then they access the need.
As per Jakob's Law users will transfer expectations they have built around one familiar product to another that appears similar.
Airbnb is a familiar product so design should be familiar that can be easy understand and usability to user. (Vertical card) because mobile is familiar in vertical view.
The above homepage SEARCH button place need to be change user's get confuse and finding so hard find.
CTA Button :
CTA button should be big and near to the user input's.
Above home page select Hotels:
We create a clean design
1.don't show the checkout time it is a user's option they should click on it and edit.
2.Travelling for is option to select by user's show the Toggle buttons it will give good user feel by interaction and easy usability.
User Experience Research in Progress....
