2018 Pyeongchang Olympic
Samsung Pavillion
Launch 2018 Client Samsung
![art direction Digital Art digital media Exhibition Design graphic design interactive design pyeongchang Samsung media olympic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3c1e5d92616483.60b4b33958fdc.png)
![art direction Digital Art digital media Exhibition Design graphic design interactive design pyeongchang Samsung media olympic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a6e2b692616483.60b4b3395a75a.png)
Part 1.
Olympic History Wall
Overview
Samsung’s legacy of breakthrough innovation history presented on the space that is inspired by Samsung’s symbolic cube. Massive cube module structure with cubed media brings maximized brand experience.
History Wall
Samsung mobile’s technological progress within stream of times reflected on interaction experience.
![art direction Digital Art digital media Exhibition Design graphic design interactive design pyeongchang Samsung media olympic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e6894892616483.60b4b339579cb.png)
![art direction Digital Art digital media Exhibition Design graphic design interactive design pyeongchang Samsung media olympic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/77e76d92616483.60b4b3395732d.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/21cc8392616483.60b4b3388985f.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/119cab92616483.60b4b3388a291.png)
![art direction Digital Art digital media Exhibition Design graphic design interactive design pyeongchang Samsung media olympic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/121a2792616483.60b597a62c81e.png)
Sliding T-OLED
Sliding T-OLED presents Samsung smartphone technology progress and detailed feature.
![art direction Digital Art digital media Exhibition Design graphic design interactive design pyeongchang Samsung media olympic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/63fb1b92616483.60b4b339596fe.png)
![art direction Digital Art digital media Exhibition Design graphic design interactive design pyeongchang Samsung media olympic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ab5e8592616483.60b4b3395a096.gif)
Gesture sensing interactive media
Gesture sensing interactive media presents connected world around Samsung mobile.
![art direction Digital Art digital media Exhibition Design graphic design interactive design pyeongchang Samsung media olympic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6333ea92616483.60b59efa46fbf.png)
Part 2.
Heritage Wall
Samsung Galaxy Olympic Partnership
Overview
Samsung’s moments of glory & meaningful progress come along with 11 Olympics in past 20 years presented through various interactive media. Partnership between Samsung & Olympic symbolized as a light line & five lines, and reflected on overall space.
![art direction Digital Art digital media Exhibition Design graphic design interactive design pyeongchang Samsung media olympic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f42f9292616483.60b4b3395b13f.png)
Progress Wall
Samsung’s innovation stories archived from 11 Olympics in last 20 years
presented on tech-solution-based experiences.
![art direction Digital Art digital media Exhibition Design graphic design interactive design pyeongchang Samsung media olympic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/44dea892616483.60b4b339585ba.png)
![art direction Digital Art digital media Exhibition Design graphic design interactive design pyeongchang Samsung media olympic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7a63c692616483.60b4b339580df.png)
Sliding Display A & B
Presentation of various activities & campaigns that Samsung built up within
11 Olympic partnership delivered through sliding interaction.
![art direction Digital Art digital media Exhibition Design graphic design interactive design pyeongchang Samsung media olympic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/30b25992616483.60b4b3395ac50.png)
![art direction Digital Art digital media Exhibition Design graphic design interactive design pyeongchang Samsung media olympic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/07910892616483.60b4b3395b7ce.png)
![art direction Digital Art digital media Exhibition Design graphic design interactive design pyeongchang Samsung media olympic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/703dc192616483.60b5e68af3806.gif)
![art direction Digital Art digital media Exhibition Design graphic design interactive design pyeongchang Samsung media olympic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a512d492616483.60b5d994ad12e.gif)
32” 42” TD
Transparent display contents mapped on Samsung’s first Olympic pavilion model & Olympic edition mobiles delivers detailed informative contents through touch interaction.
![art direction Digital Art digital media Exhibition Design graphic design interactive design pyeongchang Samsung media olympic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/26934192616483.60b4b33956e36.png)
![art direction Digital Art digital media Exhibition Design graphic design interactive design pyeongchang Samsung media olympic](https://mir-s3-cdn-cf.behance.net/project_modules/1400/07d32592616483.60b4b54383766.gif)
Torch Interaction
Unique opportunity of participating in virtual torch relay created memorable user experience. Picture with a torch & message card with number of participants were provided as a souvenir.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/3c18c292616483.60b4bd0724016.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/1f6f8d92616483.60b4b338dd669.png)
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