IDENTITY AND CONTEXT
Changing the identity and the context of a package.
Changing the identity and the context of a package.
In this project the first step was to pick a packaging that already existed, and that we could find at the supermarket, and then change it's context and identity. I chose a milk packaging from VIGOR, a portuguese company dedicated to the production and marketing of fresh milk.
So I decided to create labels for vintage bottles of three different kinds of plant milk/vegan milk (almond, soy, and oat milk).
Now for the identity modification I changed the milk brand to a nutrition brand, taking advantage of the thickness of it's name on the original package. This new concept consists of a large flask that contains 820 pills of zinc and magnesium.
