This was the first project I developed trying to test the sensory branding to apply it to my personal brand.what I did was; curate a musical selection that was identified with a concept, the concept was "feeling good" this was because I was depressed for having changed my city and not having my loved ones nearby, this playlist helped me spend my days more easily and helped me make new friends, indirectly I put her in places where I could meet new people, people who reacted in some way gave me a guideline to have an approach and not be a stranger talking just without a reason, currently I have about 12 friends who are now close to me for having the same musical taste.

obviously I had to work on my interpersonal branding to be able to continue with the approaches that a friendship entails;)