National Trust Advertising Examples
You can see from these posters what the national trusts brand is for their advertising, it centres around people and experiences replacing the traditional heart with the oak leaf logo.
They have also had a campaign where when you visit a national trust place you inadvertently help care for the place by visiting and then it has a call to action with volunteers, donations or memberships so that you can do more to help.
As the national trust is about people and experiences at their places, most if not all of their adverts have people in them.