The Project
As part of an entrepreneurially oriented semester at Leiden University, my group had to establish a start-up which would effectively, efficiently and substantially enhance the life of students in The Netherlands. Our idea was a platform in which students can more easily find housing.
The objective
As the designer of the group, my goal was to create a brandable identity which can be recognized easily. Perhaps, vigilant eyes can even discover that the streets exactly reflect The Hague.
The Solution
The focus in the first round of expansion was The Hague and for this reason, I wanted to merge the idea of a home and the streets of The Hague. I chose the triangular shape because it symbolizes a roof and I draw the streets of the Hague as a reminder to the roots of the initiative.
The group had to create a crowdfunding video which was directed, produced and edited by me.
