The Project feature a series of fun, fictional characters designed for ADD-ME, a jam products company. The characters represent the idea that everyone needs a friend, a lover, and food. Each character is unique and has its own label design that matches its personality. The smooth animation in the GIFs brings the characters to life, making them even more charming and enjoyable to watch. The ADD-ME jam products character series is a creative way to showcase the brand's identity and connect with their audience. The creator plans on making more characters to add to the collection.