Sharodiya Desh Pujo 

Desh is one of Bengal's oldest literary magazines. Sharodiya Desh is the magazine's Durga Pujo special publication. The magazine contains stories, essays, art, poems and other literary content. The festival of Durga Pujo marks the arrival of Goddess Durga along with her many children. One of Durga's daughters, Goddess Saraswati, the goddess of art and knowledge has been portrayed in the campaign. She always carries a Veena which is a musical instrument which has been replaced in the campaign with other stationery items like a pen, Pencil and a paintbrush.

Agency: SoS Ideas, Kolkata

Client: ABP Magazine

Executive Creative Directors: Souvik Misra, Soubhik Payra

Sr. Creative Director: Joy Aichbhowmik

Creative Director: Biswarup Nath

Studio Artist: Malay Roy

Brand supervisor: Arundhati Bhattacharya

Account Director & Strategy head: Anirban Sarkar