A redesign for BackerKit's newsletter to match the redesign of the website and improve the conversion rate for features in the top spot by creating a clear Call To Action to pledge now.

This was the original design of the newsletter with no clear call to action for the top feature.

This was the first draft, before the redesign of the website. The intention was to make it feel like a morning newspaper and to have an eye-catching button that encourages readers to check out the top featured project.

This was the second draft matching the redesign of the website. The buttons, fonts, and cards now match.

This is the final version made in Mailchimp matching its capabilities. The morning newspaper could not be done because the text could not all fit easily at the top.