This project consisted of designing a wayfinding campaign for an international sporting event that included a logo, three event icons, and three logistical icons. I designed a wayfinding schematic that included public transportation from various airports to one of the event locations within the 2024 Paralympic Games. The logo aims to promote inclusivity for participants, while echoing the silhouette of the Eiffel Tower. I chose to utilize shades of blue paired with fuschia as a nod to the colors of the French flag.
Paralympic Games
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Paralympic Games

Logo and wayfinding solution created for the Paris Paralympic Games in 2024. School project, not for commission.

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