Meredith McKelvey's profile

Haas - Hop Aroma Standards Kit

Meredith McKelvey
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Haas - Hop Aroma Standards Kit
PACKAGING & WEB DESIGN

The Hop Aroma Standards Kit is a resource developed for brewers and people in the brewing industry to help with training on the flavor attributes of hops. I wanted to create packaging that was eye-catching since this kit is the first of its kind and also wanted to emphasize the flavors. I developed each of the 12 icons and assigned colors to each. I also created a slider image for the Haas home page as well as a landing page for the kit.
Packaging SENSORY flavor Aroma beer hops kit icons
Packaging SENSORY flavor Aroma beer hops kit icons
Packaging SENSORY flavor Aroma beer hops kit icons
Packaging SENSORY flavor Aroma beer hops kit icons
Packaging SENSORY flavor Aroma beer hops kit icons
Packaging SENSORY flavor Aroma beer hops kit icons
Haas - Hop Aroma Standards Kit
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Meredith McKelvey's profile

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Meredith McKelvey's profile
Boston, MA, USA

Haas - Hop Aroma Standards Kit

Packaging for the Hop Aroma Standards Kit as well as a banner image and landing page for the Haas website.

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives