maiOnline.
A proposed idea( App & embedded extension) to limit fast fashion trends and behavior among young people.
#SaveTHEecosystem #BeMINDful #ShopLESS #ShopSustainable
The Challenge
•Encouraging Generation Z to be mindful online shoppers
•Fast fashion is a wicked problem
•Consumerism culture has become a part of young people’s lifestyle now
•Consumers do not think before they shop, tend to forget about the clothing items they already own and often make impulsive purchases.
User Journey
Watch video below and follow sequence,
So imaging Kate is shopping online and after selecting her products and adding to the basket, a pop up message comes
So now Kate gets make a decision based on the information which popped up on the website and after shopping she receives a message on her phone from maiOnline app then......
She signs in to check her points left and check out stuffs...
Designers :
Darya Badiei
Wisdom Adade-Abrefah
Qianlu Wang
Yunhuan Tan
Han Wu
Loughborough University London
Design Thinking
Hub_BUB PROJECT
Thank you for watching.
