Kuta is administratively a district and subdistrict in southern Bali, Indonesia. A former fishing village, it was one of the first towns on Bali to see substantial tourist development, and as a beach resort remains one of Indonesia's major tourist destinations. Due to the ever increasing popularity of Bali, Kuta is continually developing, and is not short of unsightly, poorly planned buildings. It can come across at times to be chaotic, overcrowded and congested. However, amongst all the mayhem this place somehow works, and hundreds of
thousands of visitors enjoy their time in Kuta every year.

  Mainly the idea of developing exclusive housing in Bali arises with collision of two industries expanding in Bali; culture appreciation and tourism. Balinese culture and authencity should be preserved well, This what makes Bali as it is now. While on the other hand, we should not forget the major source of income in Bali that is tourism.

  We have to come to two different goals involving, the corporate investor and the client. The corporate investor mainly non governmental organisation who responsible in preserving Bali has certain goals to innovate & conserve balinese cultural heritage throughout tourism, stimulate awareness of culture by preserve, attract, inspire, and promotion throughout international networking (studies, events,collaboration). As for the client, in our case we took an Italian Bali based fashion designer Milo or better known as ' Prince of Batik Couture', certain expectation should be achieved. To expand label through property investment, Promote Bali’s image through innovation(fashion & architecture), Continuation of passion in Bali culture, to enhance brand awareness, and an opportunity to offer client a complete lifestyle experience.

  Few distinctive international fashion lines that has taken this step forward is for example Bvlgari, with its Bvlgari hotel & resorts in Uluwatu.