Climate change: Tierra Picante
The world is undeniably heating up. Greenhouse emissions are getting higher by the year and soon enough it will be too late to act. Climate change has serious impacts on the ecosystem, such as global temperature rise, sea level rise, glacial melting, extreme climates and ocean acidification.
Tierra Picante was lauched with the mission to share this message and to get people interested in what is now one of the biggest problems we are currently facing.
Creative Thinking
Tierra Picante plays with Scoville´s spicy measurements in a metaphorical comparison between its units and annual greenhouse gas emission levels by country in the world. Each country gets assigned a spice. The higher the emissions, the spiciest the country becomes, making it less habitable for human beings.
DO YOU DARE TO FEEL THE HEAT?
Art Direction
Brand strategy
Product design
Image making
Packaging
Brand strategy
Product design
Image making
Packaging
