"Frames of Coffee" is a journey into the world of Qualità Oro Coffee, through the most beautiful images of Lavazza Calendars by David LaChapelle, Jean-Baptiste Mondino, Steve McCurry, Thierry LeGouès and Anne Leibovitz.
An extraordinary visual impact project, punctuated by the narration of actor Pierfrancesco Favino who gave voice to coffee.
TV/CINEMA Caffè d'Altura 20"
TEASER web & social
HEADLINE: I'm the first light of the day.
HEADLINE: I'm the highest peak of taste.
HEADLINE: I'm the volcano that awakens.
HEADLINE: I'm the most intense moment.
Radio Qualità Oro 30"
Radio Caffè d'Altura 30"
Spotify Caffè d'Altura 30"
Spotify Qualità oro 30"
Case History Calendar
Executive Creative Director: Michele Mariani
Creative Directors: Federico Bonenti, Andrea Lantelme
Copywriter: Federico Bonenti
Art Director: Andrea Lantelme
Production Company: Tax Free
Director: Franco Tassi
Photographers: David LaChapelle, Jean-Baptiste Mondino, Steve McCurry, Thierry LeGouès, Anne Leibovitz
Voice of Coffee: Pierfrancesco Favino
AWARDS
NC AWARDS: Grand Prix 2020
ADCI AWARDS: Gold Photography "Volcano", Silver Photography "Sun", Bronze Branded Content "Earth CelebrAction"
