100 Years of Bauhaus Design Challenge
The Bauhaus was founded in 1919 in Weimar, Germany by architect Walter Gropius. Literally translated as “building house,” the Bauhaus style was born out of the challenge of designing basic necessities like buildings, tables, and chairs, with the core idea that form follows function.
In 1925 the school moved to the industrial city of Dessau, where its ideal of creating a new unity of crafts, art, and technology flourished. Many now-iconic designers called the Bauhaus home, and their legacy of industrial design and functional yet striking typography lives on today.
Typography from Bauhaus Dessau is instantly recognizable. Simple geometric forms, unadorned with serifs. Vibrant, expressive colors. Balanced layouts that convey a clear and direct message. Some of the world’s most celebrated ad layouts, political posters, album covers, and logo designs owe their power to lettering designs created at Bauhaus Dessau.
In this project we worked with a partner to use the newly released Bauhaus Dessau fonts to build the elements of a brand identity: Logo, poster, business card, and Behance project.
We created a fiction business card to represent our redesigned logo of Calvin Klein.
Lastly we made a poster to represent the Bauhaus font that we chose, Reross Quadratic created by Reinhold Rossig.
