Bring in the smell, kick out Da Funk with these bars of soap inspired by Paula Scher's "The Public Theater" poster made in 1995. Expressing the vibrant colors, font size, space, widths, styles and kerning and adding in a black and white photo to seal the poster and its overall design. Im using the classic red, orange and yellow seen in the poster, as well as using Helvetica Neue for the font, and using a black and white fruit image to make the image overlap effect. MYLO Bar is the name I decided to use because soap in Russian is MYLO and Paula Scher revolved her designs around Art Deco and Russian Constructivism. 
Packaging Project
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Packaging Project

A soap packaging project that reflects on the work of Paula Scher and her extraordinary way of using type to make what is well known as her 'Da F Read More

Published: