Garmin Virb Mojo
Virb Mojo is the newest (conceptual) member of the Garmin action camera family. Active millennials aren't doing the extreme sports that action cameras were originally created for but they still like to explore, create experiences, and ultimately share those experiences online with their friends. Mojo gives users the ability to share directly to their favorite social media platforms as well as wirelessly drop content to nearby phones so everybody can quickly and easily have a copy of the content on their personal device. Mojo is waterproof up to 10 meters and shoots 4k ultra HD / 30 fps making it the perfect adventure companion to take places you wouldn't dare take your phone.
Timeline - 4 months
A new icon for action cameras.
No matter the brand, when someone sees a rectangular box with a camera lens on it, they immediately think it's a GoPro. With most action cameras being rectilinear forms, the pill seems to carry its own personality. It's fun, unique, and not something you currently see in the action camera market. This could be a new icon for action cameras - something that Garmin can own.
Unique shooting modes for social media.
The touch surface on the right side of the camera allows the user to swipe through not only standard shooting modes but shooting modes, such as boomerang, that are unique to certain social media platforms like Instagram.
Fun form, serious performance.
By pulling design cues, such as the anodized metal details, from high end photography and videography equipment, the cute and fun form begins to feel more serious and premium ensuring the user that they can trust Mojo to take high quality photo and video.
Explore. Experience. Share.
Users can strap Mojo to their backpack, around their wrist, or easily slide it in their pocket and take it places they wouldn't dare take their phone while still offering the ability to share their experiences instantly the moment they happen.
