City Brand Identity - Istanbul
Level 03Ā - Nov 2018
Level 03Ā - Nov 2018
The client for this strategic level is the Ministry of Tourism. The idea was to carry out a specific action to promote gastronomic tourism in the city.Ā
As for the graphic party, the decision was to replace the main typography. The text typography is maintained, and the sans typeface family is used for subtitles and highlights.The typography starts to behave in a much more organic and playful way. I also modified the chromatic palette and incorporated new elements from the world of spices.
As for the graphic party, the decision was to replace the main typography. The text typography is maintained, and the sans typeface family is used for subtitles and highlights.The typography starts to behave in a much more organic and playful way. I also modified the chromatic palette and incorporated new elements from the world of spices.
The way of composing and distributing the elements is clearly maintained in order to anchor it to the base branding level. The photographs used are related to the gastronomic universe.āāāāāāā
