Intersoft Associates
Logotype, Website, and Print Collateral
Intersoft Associates had a very dated logo, which incorporated a clip art graphic element and futuristic typeface. They wanted a fresh rebrand, including a new color palette, but were to take on an identity which would be a radical departure from their existing logo. I also incorporated the grey-lilac used in their original logo and website as a secondary color, creating continuity with their original branding.
Logotype: I created the logotype utilizing a typeface reminiscent of their futuristic feel of their original logo, but with a fresher feel, and eliminating unnecessary graphic elements.
Stationery: I used a full flood of the logo green for the back of the business card, and created a simple, modular design for the letterhead and envelope. The letterhead needed to be supplied as both a press-optimized PDF for offset printing, and an editable Microsoft Word version for in-house printing.
Sales Sheet: For the print collateral, I introduced background images with an grey-lilac overlay applied. The warm color contrasted with the green of the logo.
Case Studies: I designed a template for Instersoft’s case studies, repeating the treatment of the background image, but choosing images that illustrated each client's area of activity.
Website: The Intersoft website repeated the grey-lilac background images for page headers and for parallax sections. I also used accordion toggles to separate large areas of text.
