BA 100 year cover




100 YEARS

That’s a lot of “beef or chicken?”. Long hauls and short hauls. Good weather. Bumpy weather. Sweaty palms and seatbelt signs. It’s a century of peanuts, duty-free perfume and puffy feet. Of suits carrying suitcases. Beachy holidays and peachy honeymoons. We’ve seen hand baggage, banned baggage and the emotional baggage of long-distance couples trying to make it work. Excited faces, tired faces, sleeping faces with a little drool on. We’ve seen it all. We’ve carried soccer clubs, Bingo clubs and stopped a few from joining the mile-high club. We’ve poured more cuppas than we can count and final-called more passengers than we can recall. It’s been decades of runways, getaways, cockpits and babysits, YOLO travellers and yellow oxygen masks. We’ve had easy times and not-so-easy times. But would we do it all over again? Absolutely. Because from Zambia to Namibia, Mauritius to South Africa, from then until now and for as long as you’ll let us, we’ll continue to fly, to serve.








Copywriter:  Dominique Swiegers
Senior Designer:  Michelle Baron, Graeme McCree
Creative Director:  Graeme McCree
Executive Creative Director:  Jenny Ehlers


BA 100 year cover
Published:

BA 100 year cover

The brief: British Airways turned 100. We needed to create a memorable centennial cover for High Life, the airline’s in-flight magazine, that cel Read More

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