City Brand Identity
Buenos Aires, Argentina - NovĀ 2018
Buenos Aires, Argentina - NovĀ 2018
Personal Projectāāāā
ISTANBUL
Istanbul is a city where the senses overlap and light up like fire.Ā ItĀ is an exotic andĀ transcontinental city, an ethnic and cultural melting pot where East and West merge. Istanbul is modern and historical,Ā you can only understand the city and herĀ dualities through its history and its past.
To develop the main identity of the cityĀ I was inspired by its entire sensory world,Ā its textures, mosaics, foods, flavours, the architectural details, lights, shadows, and even the faith and spirituality because that is also related to the universe of feeling.
āāāāāāāāāāāāāāIstanbul, because of its geography and history, has always been considered the gateway to the East and the Empire of the world. The city is considered an emerging power and is, in turn, the cradle of ancient empires. It is recognised for its resilience and its ability to survive, as it is the longest-lived political entity in Europe.Ā
The brand logo represents these concepts. The dome, the characteristic shape of the city, emerges and is reconstructed from a counter-shape, which can also be perceived as a door, a passage, the entrance to something new. The dot represents the centre, the capital, the empire of the world.
The brand communicates with full colour photographs and the selectionĀ covers three differentĀ axes: the city and its architecture, the people who live in it, and its details and textures. The photos are warm and transmit the sensation of contrast between light and shadow.Ā I also developed pure geometric shapesĀ that come out of the city's landscape, which are used as miscellaneous and on a large scale to structure the designs.Ā Within the graphic proposalĀ I also use different types of gradients, which come out of the sheets of the canvases and their lights and shadows.
Espacio
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I'm always open to new collaborations.
macarenapozzuto@gmail.com
