Elektro Types x Absolut Vodka
2019
In collaboration with Absolut Vodka creator's campaign
"Create A Better Tomorrow Today".
The project consisted in highlighting the importance of freedom of speech through art; the composition of the artwork alludes many symbolic elements that in the context of the island of Puerto Rico, transmits daily basis vivid expresionism.
The forging during Deider's art career has been permeated through many different experiences in which freedom of speech and art has been equally questioned much. The compilation of both fields truly are combined into one, due to the responsibility of communication in such; that is why the concept of the campaign kickstarted with mural making and engaging the significance with the spectators for the awareness and importance of the art
As a final result and closing for the creative campaign, a pop up solo show was made in San Juan, Puerto Rico exhibiting a collection of Elektro Types icons and the installations with graphic analogies.
