image campaign developments
Client
Mediterrán is the second best selling concrete roof tile manufacturer in Hungary owned by Mészáros family since 1920. They decided to hire an advertising agency in 2009. They chose us. Since then we changed their corporate identity and launched a successful TV, and numerous campaigns.
Brief
To popularize the new surface treatment of Mediterrán, the concrete roof tile manufacturer.
Message
Resistor surface treatment applied to the roof tile makes it very resistant to environmental damage. Its homogenous and smooth surface absorbs less humidity and is resistant to the grontity wth of moss while retaining the original color and shine of the tile.
Creative concept
There are many great figures in history who have gained immortality and fame through their fight for reform. They are the real resistors. With the revolutionary new surface treatment, the Resistor, the Mediterrán tile fits right in.
Mediterrán is the second best selling concrete roof tile manufacturer in Hungary owned by Mészáros family since 1920. They decided to hire an advertising agency in 2009. They chose us. Since then we changed their corporate identity and launched a successful TV, and numerous campaigns.
Brief
To popularize the new surface treatment of Mediterrán, the concrete roof tile manufacturer.
Message
Resistor surface treatment applied to the roof tile makes it very resistant to environmental damage. Its homogenous and smooth surface absorbs less humidity and is resistant to the grontity wth of moss while retaining the original color and shine of the tile.
Creative concept
There are many great figures in history who have gained immortality and fame through their fight for reform. They are the real resistors. With the revolutionary new surface treatment, the Resistor, the Mediterrán tile fits right in.
HL: Born to resist
Promotional print ad. The main prize is a luxury cruise voyage.
