Websense B2B Website Personas: UX Research, UX Strategy, UX Project Lead
Deliverables: UX Research (Qualitative Interviews), User Personas, User Journeys, Audience Segmentation, Content Recommendations, Website Use Cases
Project Purpose: Define target audience roles, characteristics, and requirements in documentation to inform website and content creation for a new B2B website
Results: Completed robust, research-based user documentation as shown here.
