This project is a promotional poster for the typeface, Neue Haas Grotesk. The four main weights that are available are portrayed through the "1957"s in the bottom right.

Neue Haas Grotesk was developed in Switzerland in response to the emerging Swiss Style of graphic design in the mid-1900s. My poster is meant to emulate this type of design.

It was later re-branded as Helvetica.

Mockup is by zokidesign.