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Today, Big Data analytics brings to people new solutions: from effective research to business strategies, from politics to social interaction and cultural development.
Big Data has affected almost all areas of society and each individual person-this is an array of information about human behavior in real life.
In the business environment, working with data becomes not just a tribute to fashion, but a necessity and a serious competitive advantage for those who have learned to make decisions or predict the desires and behavior of consumers based on data analysis.
According to SAP, the leader in business applications, ’Big Data technologies such as in-memory data management, analytics, artificial intelligence (AI), and machine learning can help you transform decision making and your business’.
Radugadesign, together with Eventum Premo agency presented Big Data Media Sculpture based on big data from 1970 to 2020, transferred to us by SAP.
Our real-time media cube processes and visualizes data through abstract art. Through cube, we can explain Big Data-based research in the form of artistic images to a wide audience. Instead of complex graphs and numbers, we see associative graphics that describe mathematical relationships in the language of art.
data_shape
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process
Creative_Director Mikhail_Kabatov
Producer Evgeniy_Pererva
Art-Director Egor_Andrianov
Touchdesigner_Developer Ilya_Derzaev
Concept_Artist Sergey_Voronov
Generative_Visuals 404.zero
Agency Eventum_Premo
Client SAP
