World Council of Credit Unions(WOCCU), a leading international trade association and development agency for credit unions and Bill & Melinda Gates Foundation embarked on a project to rebrand select saccos in Kenya.

I was tasked in the complete rebrand project of the saccos under the WOCCU banner which involved research, focus groups & panel reviews with sacco members and staff

Execution: Logo rebrand, print, online, outdoor, press, photography, promotional items(eg
tshirts), outdoor(banners, signage, danglers)