Orientation Week at NYUAD is called by its Arabic name: “marhaba!” It’s a time of great adventure and community-building as students from all over the world orient to what their life will be like for the next four years, and as the first introduction that they really have to the NYUAD brand, it is a key time to establish the idea of NYUAD. I designed an overall brand identity for Marhaba Week that supports NYUAD’s overall band, and then applied it to specific pieces for Marhaba 2012, including a guidebook, a schedule/map, and banners. Photos are from NYUAD.