Overview
The seaport fish tales educational campaign aims to raise awareness about the different species of fish found in San Diego waters and is targeted towards locals and tourists. This project was a real world collaboration with the Scripps Birch Aquarium and Seaport Village.
approach
I created a series of environmental banners along with an informational catalogue. Each of the banners feature an illustration of a local fish accompanied by a quick fact. The banners feature a link to the campaign’s website for people wanting a more in depth analysis of each species. The catalogue, which will be available at the Tuna Harbor Dockside Market, educated new customers on each fish by featuring easy and inspiring recipes.
Termina was chosen for the headings for the strength of its extended letter forms at larger sizes and simplicity at smaller sizes. It was mixed with Azo Sans; whose humanistic nuances make it a pleasant read in longer texts. A blue color palette helps tie everything together with a nautical flavor.
Front of banners.
Back of banners.
