Two inventors from New York; Joshua Reynolds and Maris Ambats, created the mood ring in 1975. They claimed that their mood rings would change colours as the wearers’ moods or emotional states changed. It was because of this and during this time that the mood ring fad became a huge icon of the time period.

The mood ring displays two juxtaposing ideas; one being playful and vibrant and the other which understands the science that makes up the ring. This analytical approach has been applied throughout this publication through colour
verses structure. 

The elements that make up this publication such as the playful attitude and structure will target nostalgia  for the 1970’s period.

The cover acts as a representation of what is to come through the o’s, combinations of colour, as well as the composition that has been brought through into the publication. This has been printed on a silk paper stock and perfect bound to create a sleek and clean finish to reflect a mood ring.

Helvetica has been used as the primary typeface, this is because it’s shape reflects the contrast in playfulness through it’s circular or rounded form as well as the structure needed for representing the scientific aspect.

Colour is vital to the mood ring and the communication of this is something that has been emphasised through the warm and cool colour application which creates pacing across the pages. The publication references the colour wheel and colour theory in conjunction with mood and emotion. Colours have been integrated into the typography where each letter can symbolise a persons emotional journey and the idea that everyone will produce a different combination of colours.

Colours transition on a mood ring like the emotions do within a person, this means there are an infinite amount of emotions associated with a colour. Because of this, each page that describes a colours emotion can been seen as an umbrella to so many other emotions. Each colour shown has an annotation beneath it which describes its associated emotion. These have been placed in a defined grid that comes across as very methodical and systematic. 

The transition the mood ring takes can been seen through the shifting of colour from one to another across each page in a gradient-like effect. It can also be seen through the interactive sections where the mood builds and the colours transform. Each section displays this in a different way and creates a visual surprise for the viewer.

Language is a dominating element which draws on the juxtaposition; at the beginning of the book it explains the aspects of the mood ring which relates to how this item can be analysed scientifically. The colour sections utilise how the mood ring is considered a playful piece of jewellery through the first person narrative that speaks to the reader as if they were wearing a mood ring and feeling those emotions.