Welo Script

  • I designed Welo Script for Martha Stewart Living, to expand on its famous handcrafted aesthetic. It consolidates several motifs of Depression-era design, particularly from Samuel Welo, an influential lettering artist of the time. The goal was a series of contrasts: delicate and earnest, precious and spare, feeling gentle and quiet even at the largest headline sizes.  Designed 1998​​​​​​​