After the real estate market crash, Missouri Association of REALTORS recognized the need to revitalize their organization to keep up with the changing times and provide members with even greater benefits. A re-brand was the first step in changing both member and consumer perceptions.

As part of this re-brand, which included an extensive amount of member research and development, an organization name change was proposed and adopted. In addition, a new mission statement, organizational structure, and identity were developed. The previous logo did little to represent the association or its members. The new logo represents the commercial and residential REALTORS, as well as the agricultural lands of our state.